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BNET’s Michael Fitzgerald on the
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AMC Gets Schooled in the Art of Social Media

The creators of “Mad Men,” a show about the 1960s advertising world, get a lesson about advertising in a Web 2.0 world.

How to Listen to
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Social technology expert Charlene Li on what companies need to do to engage customers with their brands.

Introducing the
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David Phillips uncovers the juicy
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More BNET Articles & Advice

Management

Get the Most Out of Overachievers
Your top performers can go far if you manage them carefully. Here's how you can help those special employees shine.
Tags: BNET Feature Package, Job, Team, Employee, Overachiever, Team Management, Recruitment & Selection, Management, Workforce Management, Laurie Sullivan
Recession-Friendly Employee Perks
Worried that you can't afford to give raises and bonuses this year? Here are three ways you can reward employees without breaking the bank.
Tags: Incentive, Employee, Brewery, Sales Force Management, Sales, Carlos Bergfeld, Princess Calabrese, Perks, Employee Rewards, Incentives, Recession, Downturn
The Hidden Costs of Layoffs
Think downsizing will solve your company's financial woes? These harsh realities may make you think twice.
Tags: Layoff, Downsizing, Employee Retention, Louis Uchitelle, Workforce Management, Human Resources, Carlos Bergfeld, Recession, Economy, Management, Team, Johnson & Johnson
Five Signs That You Have a Crummy Job
Dream jobs quickly become crummy jobs when companies are struggling to stay afloat. Here are five telltale signs that recession is affecting your job.
Tags: Employee, Management, Job, Human Resources, Downturn, Recession, Restoration Hardware Inc., Best Buy Co. Inc., Deloitte Consulting, Lindsay Blakely
What Is Appreciative Inquiry?
When it comes to solving your company's biggest problems, focusing on what's already working may be the best way to fix what's wrong.
Tags: AI, Healthcare, Jake Swearingen, Appreciative Inquiry, BNET Briefing, Organizational Change, Strategy, Workplace Morale

Strategy

Baseball Inc.: The Genesis
Forget the notion of baseball as America's Pastime it's also one of America's savviest businesses. From its origins amid scandal to its modern-day ...
Tags: Revenue, Team, MLB, Baseball, Commissioner, Federal League, Team Management, Management, David Jacobson, Major League Baseball, BNET Briefing, Labor, Salaries
The Great American Business Model
The great national pastime isn't just a game it's a hugely successful, $6 billion business that any company can learn a few tricks ...
Tags: Baseball, Major League Baseball, MLB, Business Model, BNET Feature Package
The Revenue Model: Why Baseball Is Booming
Baseball has found increasingly inventive ways to ramp up revenue from actually reducing the number of seats in stadiums to selling streaming video ...
Tags: Revenue, Team, MLB, Advertisement, Baseball, Ballpark, Stadium, Foreground, MLBAM, Team Management, Management, David Jacobson, Major League Baseball, Stadiums, Retail, Broadcast, BNET Feature, Business Model
MLB's Labor and R&D Formula
MLB's basic labor structure, in place for more than 30 years now, keeps players from charging the full amount their skills would draw on ...
Tags: Team, MLB, R&D, Player, VORP, Team Management, Management, David Jacobson, Baseball, Major League Baseball, Business Model, BNET Feature, EBITDA
MLB's Revenue-Sharing Formula
MLB's revenue-sharing program prevents large-market teams, like the Yankees and Red Sox, from dominating the league every year. Here's how the program affects revenues, ...
Tags: Revenue, Team, MLB, Payroll, Washington University, Team Management, Operational Accounting, Management, Finance, David Jacobson, Baseball, Major League Baseball, Business Model, BNET Feature, Competition, Franchise

Work Life

Managing a Remote Team
Today's team doesn't always work in the same office or even the same country. Learn how to keep remote employees engaged and productive, ...
Tags: BNET Feature Package, Kelly Pate Dwyer
Competing on Resources
What gives your company a competitive edge? Your strategically valuable resources--the ones enabling your enterprise to perform activities better or more cheaply than rivals. ...
Tags: Asset, Resource, Capability, Asset Management, Branding, Operational Planning, Business Operations, Marketing, Harvard Business Review, In Brief, David J. Collis, Cynthia A. Montgomery
How to Order a Custom-Made Suit
Nothing sends a clearer message about your status and self worth than a custom-made suit. Here's everything you need to know to get the ...
Tags: Crash Course, Tailor, Suit, Flusser, Cond Nast, Christian Chensvold, Internet, Sales Force Management, Sales, Christian M. Chensvold, Workplace, Business Dress, Business Casual, Professional Development, Career
Five Rules of Style for the Business-Casual Workplace
What's too casual for casual Friday? These five rules will take the guess work out of dressing for the office.
Tags: BNET Feature, Consultant, Men, Women, Harry, Anthea Tolomei, Bechtel, Gender And Diversity, Recruitment & Selection, Human Resources, Workforce Management, Christian M. Chensvold
10 Ways to Upgrade Your Look
Do you dress like a boss-to-be or a permanent underling? Here are 10 simple ways to upgrade your look from passed-over to promotion-ready.
Tags: BNET Feature, Shoe, BNET Staff, Workplace, Business Dress, Business Casual, Professional Development, Career

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