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Mr. Potato Head

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Mr. Potato Head

$6, hasbro.com

Born in 1949 as a handful of pronged facial parts designed to be poked into fresh produce, Mr. Potato Head seemed destined for a brief career as a cereal-box prize until fate intervened. A pair of enterprising brothers, the Hassenfelds (Hasbro, get it?), bought the idea and repackaged the parts (along with a Styrofoam potato to demonstrate what kids were to do with them) as Mr. Potato Head. Then real inspiration struck: With sales of television sets going through the roof in 1952, the brothers made Mr. Potato Head the star of the first national toy commercial (even though he had to wait until 1960 to get a proper plastic head).

Why kids dig it: Faces fascinate kids, since that's where they first learn to read the world. (Although not many children, we hope, have parents with shoes under their chins.) There's also the hand-eye coordinating pleasure of fitting pieces into holes, the subversive pleasure of making faces that are wrong, and, as kids get older, creative play in which those spuds become characters in little dramas — baked, mashed, or fried.

— Winter 2006

By Gregory Lauzon

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