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How much does Exchange really cost?: Serena Software says it will save $750,000 when it junks Exchange in favor of Google Apps at the end of this year. But some say the numbers don't add up, wondering how an 800-employee company spends a million dollars a year running its email servers in the first place. by...; Tags: Serena Software Inc., E-mail, Cloud Computing, E-mail Servers, Online Communications, Enterprise Software, Software, Phil Wainewright, Cost, Exchange, Disaster Recovery, Data Management; Blog posts 2008-11-15
Projity sells out to SERENA in SaaS push: The move looks like a win-win for both sides, with OpenProj gaining access to capital and Serena moving more strongly into SaaS. by Dana Blankenhorn; Tags: Serena Software Inc., Software-as-a-service, Projity, Software As A Service (SaaS), Cloud Computing, Emerging Technologies, Dana Blankenhorn; Blog posts 2008-09-24
Serena Software brings business mashups to mainframe application release process: Serena Software brings business mashups to mainframe application release processA Broadening of Perspectives – It’s a Good ThingAs a fellow blogger for Software AG’s Modernized Insights (http://blog.softwareag.com/?cat=7), it’s great to run across news and articles that showcase a broadening of perspectives when it comes to the mainframe. While there’s...; Tags: Mainframes, Case-in-point, mainframe, Serena Software Inc., Software AG; Discussion threads 2008-08-02
Serena Software's dash to SaaS: Serena Software's dash to SaaSMove by Serena very encouragingOne thing that strikes me is that software vendors feel they have to create a SaaS replacement version of their on premise software. SaaS versions do not have to be replacements - they can be complementary or limited functionality offerings. This way...; Tags: Software as a Service (SaaS), cloud computing, software-as-a-service, Serena Software Inc.; Discussion threads 2008-07-31
Serena Software's dash to SaaS: Serena Software's private equity backers have given its new management team just a few short years to make a success of its SaaS strategy, which is being funded from the vendor's legacy software revenues. by Phil Wainewright; Tags: Serena Software Inc., Software-as-a-service, Register, Software As A Service (SaaS), Cloud Computing, Emerging Technologies, Phil Wainewright; Blog posts 2008-07-29

StrikeIron adds data delivery punch to Serena Software's mashup exchange: One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo...; Tags: Serena Software Inc., StrikeIron, Mashup, Serena Mashup Exchange, StrikeIron Web Services Marketplace, Collaboration, Dana Gardner; Blog posts 2008-07-28
Serena Software brings business mashups to mainframe application release process: Serena jumped into the mashup world just a little under a year ago. At the time, I said I thought they were "taking a walk on the wild services side," but I saw great hope for their approach. Just last month, Serena made news again when it released its Mashup...; Tags: Serena Software Inc., Mashup, Mainframes, Collaboration, Servers, Hardware, Dana Gardner; Blog posts 2008-07-15
July 10th: Just MASH Marketing: The Customer Reference Mashup: Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at 12:00 pm ET / 9:00 am PT, which will feature a demo of Serena's Pre-Built...; Tags: Serena Software Inc., Marketing, Mashup, Roi/Tco, Finance, Managerial Accounting; Webcasts 2008-07-10
Understanding SOA and Business Mashups: Automate. Coordinate. Collaborate. No coding required!: Featured Speaker: Tim Zonca, Master Masher and Director of Product Marketing at Serena Software Service Oriented Architecture SOA has been the talk of business process management, IT and enterprise architecture for the last decade, but the promise of SOA remains largely unfulfilled. Learn how Serena Business...; Tags: Serena Software Inc., Webinar, SOA, Mashup, Service-Oriented Architecture (SOA), Web Services, Middleware, Enterprise Software, Software; Webcasts 2008-06-26
Mashing it up with Support: Automate, Coordinate and Collaborate with the Incident Escalation Mashup: Keep your internal customers, support and development teams informed--from first call to final fix--with insight at every step along the way. View this Serena webinar to see how Business Mashups drive productivity throughout IT, starting with the main internal customer entry point--the IT help desk. Serena Software...; Tags: Serena Software Inc., Mashup, Help Desk, Strategy, It Operations, Management; Webcasts 2008-06-19
Serena's Mashup Composer ushers content and widgets to on-demand business mashups: Acting as a mashup matchmaker, Serena Software is bringing together content -- widgets, RSS feeds, and Flash components -- with enterprise data for on-demand business mashups, giving non-technical users access to powerful customized applications without burdening IT departments. On Tuesday, June 10, Serena will announce the upcoming...; Tags: Serena Software Inc., On-demand, On-demand Business, Mashup, Serena, Service-Oriented Architecture (SOA), Web Services, Enterprise Software, Software, Dana Gardner; Blog posts 2008-06-09
Build the Business Case in Your Organization: You get it, but does everybody else get it?: Business Mashups drive business productivity by automating and coordinating collaboration across people and systems. But how do you justify the investment? How do you explain the power of Business Mashups to others in your organization? This white paper outlines the business value of Business Mashups with proven...; Tags: Serena Software Inc., Business Case, Mashup; White papers 2008-05-30
The Business Case for Business Mashups: Help Your Organization Automate, Coordinate & Collaborate: Business Mashups drive business productivity by automating and coordinating collaboration across people and systems. But how do you justify the investment? How do you explain the power of Business Mashups to others in your organization? Watch this on-demand Webcast to hear Serena Software master masher Tim Zonca...; Tags: Serena Software Inc., Business Case, Mashup; Webcasts 2008-05-29
Bet Your Excel Spreadsheet Can't Do This - Align IT and Business with Demand Management: In this white paper, renowned Project Portfolio Management PPM luminary, and former PMI President and Chairman, Harvey Levine discusses the newest approaches to Demand Management, and how you and your company can easily manage, evaluate, and execute on your resource demands. After reading this white paper you will have a...; Tags: Serena Software Inc., Excel Spreadsheet, Information Technology, Project Management, Microsoft Excel, Tools & Techniques, Microsoft Office, It Operations, It service Management, Office Suites, Software, Management; White papers 2008-05-01
Business Mashups: Relevez le dÃ©fi du dÃ©veloppement applicatif: La file d'attente croissante de demandes d'applications au sein des entreprises reprÃ©sente plusieurs milliards de dollars de perte de productivitÃ©, en termes d'insatisfaction clients et d'opportunitÃ©s manquÃ©es. La solution consiste Ã permettre aux experts d'un domaine dans votre entreprise de mettre en oeuvre leurs propres applications basÃ©es sur vos processus.; Tags: Serena Software Inc., Mashup, Digital Security, Network Security, Security, Networking; White papers 2008-04-01
From Business Need to Business Mashups in 3 Simple Steps: Keeping your business running like a well-oiled machine can be a herculean task. Serena Business Mashups make it simple to coordinate the activities of different people and systems. In three simple steps you can go from business idea to Business Mashup.; Tags: Serena Software Inc., Mashup; White papers 2008-02-27
The new corporate intranet, Web 2.0 style: Bill Ives reports on what may be the new face of the Intranet -- executed and managed through Facebook -- versus the usual collection of Web servers and applications. One company is replacing its intranet with Facebook Facebook as a corporate intranet? Wow, who...; Tags: Serena Software Inc., Social Networking, Web, Facebook, Corporate Intranet, Web 2.0, Microsoft Access, Intranet, Burton, Joe McKendrick; Blog posts 2007-12-02
Serena Mariner Guide to Increasing Project Visibility: Managing a project portfolio can take you into rough waters. The Serena Mariner Guide to Increasing Project Visibility tells you how to keep on an even keel and get to your destination intact. Learn everything you need to know to increase project visibility and avoid rowing up a creek...; Tags: Serena Software Inc., Visibility; White papers 2007-11-01
Serena fills cracks between SOA, ALM and SaaS with process-centric mashup-as-a-service platform: ALM vendor Serena Software is taking a walk on the wild services side in September when it announces the beta release of a platform for mashing up business process applications. Unlike on-demand tools for content- and data-centric mashups, Serena with "Project Vail" has its sights on the...; Tags: Serena Software Inc., Notion, Software-as-a-service, Information Technology, SOA, Mashup, Dana Gardner; Blog posts 2007-09-04
Remember LANs disintermediating IT in the 80s? Can Serena do the same with mashups?: Jeremy Burton has followed a circuitous path to his current role as president and CEO of Serena Software. Having served executive roles at the likes of Oracle and Veritas, a good part of his career has had to do with the controlling role the IT department plays in keeping...; Tags: Serena Software Inc., Podcast, LAN, Information Technology, Tool, Mashup, Jeremy Burton, David Berlind; Blog posts 2007-08-20