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- Fortune 500 series: How Newell Rubbermaid uses social media
- How can Newell Rubbermaid, the parent of many wide-ranging brands, benefit from social media? Bert DuMars, the company's VP of e-business and interactive marketing, explains. by Jennifer Leggio
- Tags: Brand, Social Media, Newell Rubbermaid, Graco, Graco Team, Branding, Marketing Research, Marketing, Jennifer Leggio
- Blog posts 2008-12-02
- Social media marketing opportunism during tragedy = fail
- If your company is considering trying to take advantage of the brewing conversations about Mumbai on social networks to squeeze in news about your company -- don't. by Jennifer Leggio
- Tags: Marketing, Mumbai, Social Media, Jennifer Leggio
- Blog posts 2008-11-28
- Mumbai attack coverage demonstrates (good and bad) maturation point of social media
- We have individuals running amok with information and we have no way of knowing if what is reported via social media is true. And in situations like the response to the Mumbai attacks, this presents bona fide danger. by Jennifer Leggio
- Tags: Mumbai, Social Media, Twitter, Jennifer Leggio
- Blog posts 2008-11-28
- Where's the beef? Social marketing decisions will not come easy in 2009
- Despite budget cutbacks, layoffs and corporate restructurings, companies cannot stop marketing. But they can do a better job. by Jennifer Leggio
- Tags: Beef, Financial, Social Media, Value Proposition, Kristi Grigsby, Marketing Decision, Marketing Research, Roi/Tco, Marketing, Finance, Managerial Accounting, Jennifer Leggio
- Blog posts 2008-11-26
- The (Government 2.0) revolution should be televised
- Maybe what the people really want to see of their Government is transparency? So why not a "Chief Transparency Officer?" by Jennifer Leggio
- Tags: President, Government, Social Media, U.S. Government, Twitter, *Jennifer Leggio, Andrea R. Baker, E-mail, Online Communications, Jennifer Leggio
- Blog posts 2008-11-25
- The uncertainties of social media for traditional brands
- Guest post: Drew Bartkiewicz is a vice president of Technology and New Media Markets for The Hartford, and author of the upcoming book, Unseen Liability. In today's 24/7 business world, companies and their customers are consuming, sharing and storing data at an unprecedented rate. This data has...
- Tags: Web, Brand, Network, Social Media, Tiffany, Web 2.0, Intellectual Property, Internet, Research & Development, Business Operations, Larry Dignan
- Blog posts 2008-11-25
- Which firm really gets it? A social public relations survey
- As PR and social media become more integral to other areas of business, there is more pressure to show ROI for your department's activities. Who should you hire to help? by Jennifer Leggio
- Tags: Agency, Social Media, Survey, Public Relations, Advertising & Promotion, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2008-11-24
- Go ahead...Hang out on MySpace. Wait, what?
- The MacArthur Foundation just released a study suggesting that, not surprisingly, given the integration of social media into business and modern culture, the time kids spend with so-called new media, is generally neither wasted nor particularly harmful. In fact, as one of the lead researchers points out in the...
- Tags: Youth, Media, Social Media, MySpace, Barack Obama, Advertising & Promotion, Marketing, Christopher Dawson
- Blog posts 2008-11-21
- Fortune 500 series: How OfficeMax uses social media
- OfficeMax is facing similar economic woes that other big businesses face, however the company is still focused on continuing the social programs it started testing out in 2006 by Jennifer Leggio
- Tags: OfficeMax Inc., Social Media, Jennifer Leggio, Marketing
- Blog posts 2008-11-20
- Social media marketers can - and must - prove ROI
- This post is a warning for folks that they need to end their debating before they are fired, or as we like to call it during these times "downsized." by Jennifer Leggio
- Tags: Social Media, ROI, Roi/Tco, Finance, Managerial Accounting, Jennifer Leggio, Kyle Flaherty, IOR
- Blog posts 2008-11-19
- CRM 2009 Forecast: How'd I Do in 2008? Gimme A High Four!
- Usually, when I begin my forecast for the coming year, I like to look at how I did the previous year - which is usually disconcerting to say the least. So, in honor of my first non-intro post for this ZDNET blog, I'm going to be nakedly transparent and show...
- Tags: Social Media, Business, Tool, CRM, Zoho, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2008-11-18
- Social media will not kill PR, but it does expose industry weakness
- The way I see it, social media isn't putting PR in jeopardy, but it has exposed a weakness in PR that was always there -- too much focus on dialing for dollars and not enough focus on making PR stretch to support real business initiatives. by Jennifer Leggio
- Tags: Industry, Social Media, Public Relations, Marketing, Corporate Communications, Jennifer Leggio, Horn Group
- Blog posts 2008-11-14
- Obama won the election - not social media
- Obama won the election - not social mediaSocial Media DID WinSocial media certainly did win last night. The part it played in Barack Obama's win may have been overblown by some, but the social media presences both candidates had played a huge part in communicating the issues to a...
- Tags: Obama, social media
- Discussion threads 2008-11-05
- Obama won the election - not social media
- The big snake oil spotlight shines down upon us brightly -- and justifiably -- whenever we try to credit social media with a success that isn't really a rightful success for it to claim by Jennifer Leggio
- Tags: Social Media, Jennifer Leggio
- Blog posts 2008-11-05
- Using social media to help ride out the downturn
- ZDNet correspondent Sumi Das talks to Senior Editor Sam Diaz at the Dreamforce conference in San Francisco about why some are hesitant to put their faith in the cloud. Diaz also discusses how social-networking tools like blogs, podcasts, and Facebook may help generate new ideas during lean times.
- Tags: Social Media, Podcasts, Productivity, Blogging, Internet, Dreamforce, Salesforce.com, social media, Facebook, podcast, blog, Ideastorm, cloud computing, Michael Dell, Sumi Das, Sam Diaz
- Videos 2008-11-04
- So about that election
- So about that electionwhat are you talking about?While the elitists and the teenagers are 'voting online' and blogging about marxist ideeas, we the real Americans are voting and taking this country in right direction.Tonight, I'll be watching TV and enjoy how Mac comes back and grabs the election from that...
- Tags: John McCain, Sarah Palin, Obama
- Discussion threads 2008-11-04
- So about that election
- I'm not sure how many of you have noticed, but here in the States, we're electing a new president today, along with a bunch of other influential folks. While I'm on the topic of tech in the classroom and getting blasted for talking about creating socially conscious kids, I...
- Tags: Apple iPhone, Social Media, Christopher Dawson
- Blog posts 2008-11-04
- Is George Ou right?
- Former ZDNet blogger, George Ou, is always good for a discussion of educational technology. As he wrote on my post yesterday ("Enough already with the Luddite schools"), I'm no luddite and I remember carrying an electric typewriter to a High School English class for a...
- Tags: Education, Software, Social Media, Teacher, Computer, George Ou, Classmate PC, Productivity, Christopher Dawson
- Blog posts 2008-11-04
- Companies and social media: Can the benefits outweigh the potential distractions?
- Companies and social media: Can the benefits outweigh the potential distractions?Small companies already embracing social networksWhile larger companies procrastinate, smaller and more agile companies are already enjoying the benefits of social media/networking.We ran a survey recently and 82% of small businesses are already on social networks; three quarters of the...
- Tags: Benefits, survey finding, potential distraction, social media, Companies, benefit, network
- Discussion threads 2008-10-29
- Small business owners reap benefits of social media
- Small business owners reap benefits of social mediaThe swing is even greaterWe have just completed a very similar survey with twice the numer of respondants in the UK which bares this out. In fact, 92% said they would recommend to their closest business contacts that they network online; and around...
- Tags: small business owner, small business, social media, benefit
- Discussion threads 2008-10-28
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- If the cost of building and managing a robust technology infrastructure is prohibitive for your small or mid-sized business (SMB), managed hosting may be worth another look. For help determining whether a managed or dedicated hosting solution makes sense for your business, read this informative blog post by Josh Hoskins.
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In this video we hear from Sudip Chahal, Principal Engineer with the Intel IT Enterprise Architecture Group, talking about a new white paper from IT@Intel, "Evaluating Two- and Four-Socket Server Virtualization Platforms."
