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web 2.0

BNET Resources

If the Recession is Long, Web 2.0 Startups Could Be Screwed
If the Recession is Long, Web 2.0 Startups Could Be Screweddotbomb, dotbrightfutureThe same thing happened after the dotcom crash. Marketing budgets were squeezed as organisations struggled to get real value from the web. They did that eventually though. A lot of what was promised then has now been delivered. It...
Tags: recession, Web 2.0 Startups, Web 2.0, Web
Discussion threads 2008-07-18
Get Free Small-Business Appointment Scheduling from Genbook
Last week I told you about Acuity, a new service that lets clients schedule their own appointments with you via a Web-based interface. My only complaint was that site seemed like a work in progress. If you had similar concerns, check out Genbook, a similar appointment-scheduling service with a more...
Tags: Appointment, Small Business, Acuity Corp., Genbook, Web 2.0, Channel Management, Internet, Marketing, Rick Broida
Blog posts 2008-06-09
Enterprise 2.0
Vince Casarez, vice president of product management at Oracle, explains how Web 2.0 technologies, such as tags, wikis, and mash-ups, can be applied within an organization.
Tags: Wiki, Web 2.0, Enterprise 2.0, Online Communications, Whiteboard, Internet
Videos 2008-05-19
Four Tools for Building a Better Business Vocabulary
Communications drives business. Thus, Web-based phrase generators can spark your career. Want to pontificate like an academic? Use this phrase generator. Need to speak like you know your Web 2.0 (and don't mind a little salty language)? Click here. Random words can spark new thoughts. Or wow your...
Tags: Tool, Generator, Web 2.0, Channel Management, Professional Development, Productivity, Internet, Marketing, Career, Michael Fitzgerald
Blog posts 2008-05-16
Live Webcast: Security Strategies for Web 2.0 and Social Networking
The onslaught of Web 2.0 and social networking is unstoppable. Blogs, wikis, advanced collaboration tools, rich Internet applications, and other incarnations of the same underlying technologies are rapidly becoming ingrained elements of our Internet culture. Consequently, regardless of whether or not "the business" formally adopts such solutions, IT...
Tags: Online Communications, Advertising & Promotion, Marketing, Internet, Social Networking, Webcast, Web 2.0, Security Strategy, SonicWall, Network, Security, Web
Webcasts 2008-05-13
Learn About Web 2.0 Through Sarah Lacy
Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...
Tags: Public Relations, Web 2.0, Marketing, Corporate Communications, Internet, Jon Greer, Web, Social Media
Blog posts 2008-05-07
CEOs Have a Real Credibility Problem
Following up on the BNET1 post, CEO Candor on Steep Decline: The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs...
Tags: Financial Accounting, Web 2.0, Financial Statements, Internet, CEO, Finance, Jon Greer
Blog posts 2008-05-07
Applying Web 2.0 to Your Business Challenges
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0 applications are creating a "mass collaboration" paradigm. Learn how you can apply this model to solve business challenges and...
Tags: Web 2.0, Cisco Systems Inc., Web, Internet
Webcasts 2008-04-03
What Are Your Sure Bets for the Future?
Harvard Business Review Editor Thomas A. Stewart has a thought-provoking list for you to contemplate, and its title doesn't lack for confidence: 9 Sure Bets For The Future. To give you a flavor, here are three of the nine trends Stewart thinks are sure enough for you...
Tags: Sean Silverthorne, Consumer Electronics, Cellular Phones, Web 2.0, Software/Web Development, Management, Strategy, Business Operations, 3G, AJAX, Globalization, Intellectual Property, Internet, Harvard Business Review Editor Thomas A. Stewart, Bill Gates, Personal Technology, Web Development, Research & Development
Blog posts 2008-04-03
Protect Your Online Reputation
In the real world, managing your reputation should be paramount. Showing up on time, being helpful to colleagues, and taking the occasional shower increase the reputation points you can leverage in any number of ways, including career advancement. Many of us spend a lot of time, if...
Tags: Sean Silverthorne, Career, Internet, Online Communications, Web 2.0, Professional Development, Blogging, Wiki, Reputation
Blog posts 2008-03-31
The Two Dimensions Of Collective Intelligence
Web users generate two kinds of information, explicit and implicit. Explicit is what you set out to create: blog posts, tags, wikis. But it's the information you create without thinking as you make your way across the Web that may be far more important in the long...
Tags: Sean Silverthorne, Marketing, Internet, Web 2.0, Channel Management, Blogging, Collective Intelligence, Blog, McAfee Inc.
Blog posts 2008-03-24
Zuckerberg Interview Shows It's a Wild, Wired World
Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...
Tags: Jon Greer, Internet, Corporate Communications, Marketing, Channel Management, Web 2.0, Public Relations, Mark Zuckerberg, Wired Inc., Web
Blog posts 2008-03-10
Put Your Customers to Work
Don't just sell to them—learn from them! Crowdsourcing is the new way to turn your most passionate customers into a powerful talent resource.Crowdsourcing is the practice of tapping members of the general public to perform important business tasks such as research, product development, and marketing. With the advent of Web-based...
Tags: BNET Feature Package, Web 2.0, Social Media, Open Sourcing, Knowledge Sharing, Andrew Mager, Jennifer Alsever, Human Resources, Business Operations, Research & Development, Workforce Management, Talent, Product Development, Crowdsourcing
Articles 2008-02-19
Putting Web 2.0 to Work
Don't let the hype discourage you. Simple, easy to use, and — bonus! — much cheaper than traditional software, Web 2.0 tools can help your business thrive.What's all the hype about Web 2.0, and why should you care? We're glad you asked. To begin, you can read our BNET Briefing...
Tags: Internet, Web, BNET Feature Package, Andrew Mager, Technology, Socialtext, Marketing, Channel Management, Web 2.0
Articles 2008-02-19
Sales 2.0 - Leveraging Web 2.0 to Sell
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both inside businesses and in the daily lives of individuals. Much of this disruption has been both unplanned and unexpected, and nothing more...
Tags: Sales, Internet, Sales Force Management, Web 2.0, Sales Strategy, Web
White papers 2008-02-13
Four Traits to Look for in Prospective New Media Hires
As the world becomes more and more connected, you're going to need to begin investing in new media. And looking for a new media guru is worlds different than finding an accountant or a sales representative, for example. It seems that the foam rising to the top is comprised of...
Tags: Hire, Web 2.0, Team Management, Channel Management, Internet, Management, Marketing, Jonathan Haeber, Trait, Web
Blog posts 2008-02-01
Would Anyone Tell a Friend?
Shop.org's Strategy & Information Forum is going on this week in Orlando. The theme this year: Web 2.0 and it's implications for retailing. Neil Clemmons from the Experience Matters blog is attending and picked up a simple but powerful insight from keynote speaker, Andy Sernovitz, one of the founders of...
Tags: Marketing, Jessica Stillman, Software, Office Suites, Microsoft Word, Blogging, Web 2.0, Friend, Shop.org, Microsoft Office, Internet, Product Marketing
Blog posts 2008-01-25
How to Create a Successful Business Widget
Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...
Tags: Marketing, Branding, Web 2.0, Channel Management, Brand, Advertisement, Web, Internet, Lori Deschene
Blog posts 2008-01-03
The Intersection Of Web 2.0 And Talent Management
Wikis, blogs, social networking - there are seemingly 101 ways for employees to find information, collaborate and execute work. But what can organizations do to establish processes to fully leverage the benefits of Web 2.0-enabled technology on a consistent basis? Unfortunately, most companies struggle not only when assessing employee performance...
Tags: Talent, Web, Performance, Talent Management, Workforce, MediaTec Publishing, Web 2.0, Performance Management, Workforce Management, Business Intelligence, Recruitment & Selection, Internet, Human Resources, Enterprise Software, Software, Data Management
White papers 2008-01-01
Marc Sternberg: Managing Transitions
Transitions aren't always hard. Marc Sternberg, President and COO of AlwaysOn found a new niche driven by an innovative marketplace. Television and print have been forced to make way for new media, and this former Hollywood Reporter executive has not only adapted, but has helped grow AlwaysOn, an insiders'...
Tags: building brands, managing transitions, Marc Sternberg, Home Entertainment, Personal Technology, Marketing, Internet, TVs, Branding, Web 2.0, AlwaysOn
Videos 2007-12-10
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