When possible, we try to match the ads that we show you to your interests. We call this "ad matching," (sometimes also called ad customization) and we do this in order to make the ads you see more relevant and useful for you. Ad matching uses data about your visits to both Yahoo! and our partner sites and about the ads you view and click.
We offer you the choice to opt-out of ad matching. If you opt-out the ads we show you will be more general and less relevant to you. Opting-out will not turn off ads.
We also use web beacons for a number of purposes including research and reporting for some of our clients. If you opt-out out of ad matching, Yahoo! also will not use the information gathered through our web beacons for research and reporting purposes.
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Note: This opt-out applies to a specific browser rather than a specific user. Therefore you will have to opt-out separately from each computer or browser that you use.
Yahoo! is a participating member of the Network Advertising Initiative. You can exercise the same Yahoo! opt-out on the NAI site and also manage your other ad network opt-outs.
To see which ad networks serve ads on Yahoo!, you can visit our page about Third Party and Affiliate Cookies on Yahoo!.